Introduction to Digital Marketing

 Introduction to Digital Marketing  In today’s fast-paced digital era, traditional marketing methods are no longer enough to meet evolving customer expectations and business demands. This is where Digital Marketing (DM) and Marketing Automation step in, offering innovative and scalable ways to reach, engage, and retain customers. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computer, mobile phones and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platform became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these ...